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Bike share equity programmes aim to increase the accessibility of bikes to all people breaking down barriers such as ability or income through shared bikes. The bike share sector is developing initiatives and incentives to encourage new ridership. There are a range of examples emerging where operators are working with job centres and community groups to offer affordable memberships with cash based payments and out-reach work to encourage under-represented groups to access the bikes. The introduction of electric bikes is helping a wider range of people access the convenience of bike share. The Bikes for All project is part financed by the European Social Fund and Scottish Government through the Social Innovation Fund.

 

Bikes for All Glasgow

The launch of UK’s first social equity bike share project in Glasgow has encouraged families and residents in Glasgow to get in the saddle as Bikeplus, Bike for Good, Glasgow Centre for Population Health and nextbike teamed up to provide a programme of confidence boosting two-wheeled activities. The project is expanding from its roots in Govanhill to work with community organisatons city-wide.

 

Group rides, city navigation, road skills sessions and family rides are some of the events connecting the community with the benefits of cycling.

 

The Bikes for All partnership offers the price of nextbike annual membership reduced from £60 to just £3, encouraging those without access to their own bike, or in need of confidence building, to rediscover the thrill of two wheels.

 

The Bikes for All project is part financed by the European Social Fund and Scottish Government through the Social Innovation Fund.

 

Outcomes from the pilot

Bikes for All Info Sheet

Other UK equity examples

  • UK Bike Share Users Survey shows more women cycling
  • Shared Electric Bike Programme :Electric bikes can attract new riders: One in three of the people using the Shared Electric Bike Programme bikes had rarely or never cycled before they started using the shared electric bikes
  • PEDALL All-ability adapted electric bikes in New Forest National Park
  • Peloton Liverpool provide maintenance support for Citybike training adult ex-offenders to Level II Cytec
  • Bath North East Somerset Council have offered a low cost membership scheme of Nextbike for people Not in Education, Employment or Training.

US case study: Divvy for Everyone (D4E), Chicago Bike Share

  • Chicago implemented a means tested equity programme offering $5 a year for low income people with $1.50 charge for over 30 minutes, compared to standard pricing of $99.00 for a year
  • The city wide programme facilitated enrolment, outreach and engagement through the Local Initiatives Support Coalition (LISC) – Centers for Working Families. Chicago DOT also partner with Slow Roll Chicago on targeted outreach, education and engagement in the Southside neighbourhood of Bronzeville.
  • To provide access of Divvy to those without smart phones access, cash payments were made available in 7/11 stores
  • The D4E project has achieved 9,000 sign ups, 82% have used Divvy with 900 active members
  • Total Divvy system trips: 9.8 million, 6.8 million made by members

 

US organisations have a range of equity ideas and projects: