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Borough of Poole Council received funding to develop a car club offer for Council staff and the public. The project will also develop the innovative Travelmates scheme.


The Borough of Poole Council have plans to deliver a four-vehicle car club (with three electric vehicles and one hybrid). The project has been delayed due to using the new Crown Commercial Services Framework (the first Council in England to try to do so) and plans are in place to launch the car club in early 2017.


The second stage of the project is to issue smart ID multifunction cards to all Borough staff providing access to the car club vehicles and cashless bus travel with a local bus operator. The Borough will enrol at least 400 staff to the car club within a month of launch, rising to 1200 thereafter. The Council will be a core user of the car club and it is intended that around 37000 miles of staff business travel will be transferred to the car club.


Following the launch of the car club, the Travelmates scheme will be developed. This will help allow members of the public to use the car club vehicles at the evening and weekends by recruiting groups of members to move some of the vehicles between residential bases near where they live and a daytime base at their workplace. Experience from this ‘proof of concept’ will be shared with the car club sector to better understand how this can be applied to benefit all.



As part of this initiative the Council has already adopted standards to encourage and enable Developers to provide car club cars in lieu of some parking spaces in new Town Centre developments.


Poole is the gateway to the stunning Jurassic Coast and once the car club is established, the project will work with tourism partners to increase awareness and promote the car club to the 3.5 million people who visit Dorset each year. As part of the project there is an aspiration to create an instant membership facility at the Tourist Information Centre so that visitors can extend the areas that they can visit during their stay by using the car club cars to visit attractions and countryside with limited or no public transport access.


Poole Car Club pdf