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Developing Car Clubs Scotland Programme

The Developing Car Clubs in Scotland (DCCS) programme was launched in October 2010 and is funded by Transport Scotland, the national transport agency for Scotland. The programme represents an innovative part of the Scottish Government’s commitment to reducing carbon emissions from transport and improving air quality in towns and cities.
 

The benefits of developing car clubs in Scotland

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The benefits of shared electric vehicles in Scotland

The-Benefits of shared electric vehicles in scotland

 
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Developing Car Clubs England Programme

In 2014 the Department of Transport awarded CoMoUK £500,000 to develop and expand car clubs in England. An additional £1.8 million was awarded in 2015 to increase the size of the project and trial shared electric bike schemes.
 

The fund has helped launch, expand or develop schemes across England, from village car clubs to integrating car club travel into complex metropolitan transport systems.

Developing car clubs in england programme briefing

 
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West Yorkshire and York

The West Yorkshire Combined Authority has added 20 cars across the authority from York in the north to Halifax in the west, with seamless bus, train and car club travel made possible through the MCard.
  West Yorkshire Combined Authority (WYCA) recognises that when car clubs are integrated with other sustainable transport modes, collectively they present a realistic and alternative travel choice to the private car. The WYCA project has aimed to integrate car club vehicles with the public transport network through expansion of the MCard – the public transport smartcard used in West Yorkshire.   The project has expanded the network of vehicles available – adding new cars at five rail stations: Huddersfield, Dewsbury, York, Bradford Interchange (Jacobs Well), Saltaire and Wakefield Westgate. Three of the vehicles – those in Bradford and York – are electric.   Simultaneously, the project explored the technical issues around integrating the car club and the MCard. Initial trials proved that the integration of the car club car ‘key’ function could be achieved and the MCard has been enabled as a car club key for members. Now, when an Annual MCard member joins the car club in West Yorkshire they are provided with an option of linking their MCard to their car club account as opposed to using a separate key card.   The next step to integration is to provide a simple, integrated payment system – one payment for car club and public transport use. This, however, is the most complex part of the process.  The solution which is being trialed is a ‘post-pay’ account based solution. This has potential to allow maximum flexibility for the user and potential for applying additional user incentives. It requires no additional equipment in vehicles and provides for easier compatibility by linking the MCard smartcard to a modified car club payment system. This trial creates the foundation for linking other services including cycle hire and cycle storage to an MCard account based ‘post pay’ system.   The integration achieved so far has facilitated combined promotion with the MCard that has attracted new members to the car club. The new payment facility is expected to amplify this.   The joint MCard public transport smartcard/car club membership promotion yielded 50 new members in its initial promotion phase.  It is now being promoted across all MCard smartcard products, including ‘pay as you go’ and weekly/monthly smartcards. WYCA are currently planning further promotions for winter 2016.   Since the project launch in April 2015, data shows a steady increase in membership across West Yorkshire; membership grew by 9% in 2015. As membership has increased, car club usage is following a similar trend with a 5.2% increase in miles driven in car club vehicles in West Yorkshire, with an estimated reduction of 2.9 million private vehicle miles in 2015 saving 737 tonnes of CO2.

visit the enterprise car club Website

 
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Reading Car Club

Reading EasyGo links expanding the car club with bike share and travel by bus through one multimodal travel card.
  Co-wheels currently operates seven vehicles (two of which are hybrids) in Reading and the Council has just launched (September 2016) a major multimodal project, the EasyGo smartcard which links the car club cars, cycle hire (ReadyBike) and Reading Buses.   The existing car club has almost 300 members with a suggested high latent demand as Reading’s car ownership statistics reveal a high proportion of residents have either no or limited access to a car (28% of households do not own a car).   Since launch three further phases are planned by the Council. The first phase (which is underway), is the relocation of car club parking spaces from the Civic Centre basement to more visible street locations adjacent to ReadyBike docking stations.   Phases two and three propose the installation of new car club bays at strategic locations to connect with rail and bus services, ReadyBike cycle hire and key areas of high pedestrian footfall, to be implemented when funding allows.   The full launch of the smartcard, EasyGo, is planned for early 2017. This will involve the participation of five partners – Co-wheels, Reading Buses, Hourbike (contractor of ReadyBikes) and Reward Your World (provider of phone app Better Points used for booking across the modes of transport that have been integrated by the smartcard).  
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Poole Car Club

Borough of Poole Council received funding to develop a car club offer for Council staff and the public. The project will also develop the innovative Travelmates scheme.
  The Borough of Poole Council have plans to deliver a four-vehicle car club (with three electric vehicles and one hybrid). The project has been delayed due to using the new Crown Commercial Services Framework (the first Council in England to try to do so) and plans are in place to launch the car club in early 2017.   The second stage of the project is to issue smart ID multifunction cards to all Borough staff providing access to the car club vehicles and cashless bus travel with a local bus operator. The Borough will enrol at least 400 staff to the car club within a month of launch, rising to 1200 thereafter. The Council will be a core user of the car club and it is intended that around 37000 miles of staff business travel will be transferred to the car club.   Following the launch of the car club, the Travelmates scheme will be developed. This will help allow members of the public to use the car club vehicles at the evening and weekends by recruiting groups of members to move some of the vehicles between residential bases near where they live and a daytime base at their workplace. Experience from this ‘proof of concept’ will be shared with the car club sector to better understand how this can be applied to benefit all.  
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Nottingham City Council Car Club

The key objectives of Nottingham City Car Club are to work with Enterprise Car Club towards launching new car club sites while funding additional vehicles.
  In September 2014 the car club had 8 vehicles. Over the course of just over a year (to December 2015) this has grown to 13 cars, with 5 additional parking bays being made available.   The car club is integrated with the Citycard, the Council’s smart ticket which offers train, tram, bus and bike travel and is used to book car club cars.   The marketing focus has been on social media with further promotion through local media on the benefits and accessibility of the car club.   A significant component of the new car club is the extensive marketing and promotion by Nottingham City Council (NCC). For example, an article was printed in the Nottingham Arrow which reached 130,000 households.   There is ongoing action to explore joint promotion to rail passengers through train operating companies and to members of Enterprise Car Club in other cities who are planning to visit Nottingham.   The next phase of the expansion project is to reassess the requirements for infrastructure to support cycle hire and parking at 4 new hire locations.   The club will continue to target rail passengers with better cross-promotion of car club through Citycard channels.   Business membership will also be promoted.  
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Newcastle Car Club

The main focus of the project is to extend the Newcastle Car Club into communities across the North East.
  A market analysis was commissioned into the demographic and travel characteristics of residents. It identified that 3 groups were most likely to use the car club – those with liberal opinions, established professional and comfortable suburbs. The report highlighted geographic areas with the most favourable demographics and these formed the basis of the car club expansion.   However, some thought was put into trialling groups and others which are not traditionally car club users but which would benefit from the access that car clubs provides such as having access to a vehicle without the need to own one.   The Authority is undertaking a thorough process of creating the necessary infrastructure with parking bays being prepared for both internal combustion engine and electric vehicles.   The creation of bays for club cars is ongoing. It has been completed in Sunderland with other areas remaining to be processed.   The installation of charging posts is also an ongoing process with 4 in place while Newcastle is awaiting 2 further bays. All other infrastructure is in place.   The number of club cars has increased from 30 in December 2015 to 76 in February 2016 as a result of investment through the DCCE programme.   Marketing has now commenced and a launch event took place in North Tyneside. Extensive flier delivery has been conducted with a second round in planning.   By siting vehicles in other areas suggested by the report, an additional 120 members were attracted generating £8,500 per month. Overall membership has more than doubled.   Several successful partnerships have been established. NHS Business Authorities have joined and agreements have been made with Sunderland University and Sunderland Council.   Now that the majority of cars are in place a recruitment drive to add new members is to intensify.

 visit the co-wheels Website

 
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Isle of Wight Car Club

Isle of Wight launched a new car club in partnership with Co-wheels. The plan is to offer 10 vehicles (a mixture of electric and low emission) across the island aimed at improving transport for tourists and local residents. Currently 4 vehicles have been rolled out.
  The Isle of Wight is celebrated for its unspoilt coastal towns and villages, but it is not an easy or particularly green place to get around, especially at night, and traffic congestion is often a problem in the island’s capital, Newport.   In addition to its 140,000 population the island receives an additional 2.4 million visitors each year. For local residents, access to vehicles is below the national average as are levels of household income and employment.   Following budget cuts from central government, and the end of local transport subsidies, the island’s public transport system is increasingly limited and there is a huge reliance on private car ownership, taxis or simply doing without.  For many residents the local bus service now ends at 6pm, making some essential trips impossible without a car.  A round trip taxi from, for instance, Ventnor to the island’s only hospital can cost £50-£60.   The car club plans for the island were developed to cater for both visitors to the island and local residents.  
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Hourcars Salisbury

  The project included merging the existing car club with Co-Cars, converting the existing two vehicles to telematics operation, re-launch, development of promotional materials and liaison with Wiltshire Council and other stakeholders. The two hOURCARS vehicles were converted to telematics operation and added to the Co-Cars booking system in January 2016.  
  A successful launch event was held in February 2016 and this received good coverage in the local media.   Promotional materials have been developed for residents and businesses which now feature the Salisbury vehicles and 4000 copies of the spring newsletter have been printed and distributed.   hOURCARS continue to work with Wiltshire Council to achieve the longer term goal of relocating the Toyota Yaris to an alternative city centre site which would provide better coverage of central Salisbury.   Since the merger, there has been an upward trend in membership, with 13 new members joining (the merger unfortunately resulted in the loss of five existing members).   The steering group are confident that under the Co-Cars umbrella there is now a much more marketable car share product in Salisbury, which will prove attractive to both businesses and residential users alike.

visit the co-cars Website

Hourcars Salisbury pdf

   
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Harbury Car Club

Harbury Car Club provides a community service using electric vehicles in a small village where car ownership is regarded as a necessity.
  Harbury has established an electric car club with 2 electric vehicles with an electric bay located to the rear of the village’s library and has made membership open to all.   The project’s aim was to establish whether a car club, servicing the rural community which find cars essential for their lifestyle, can work. The club is averaging 28 bookings a month as of March 2016 with a total of 242 up to this date.   The club established “E-Wheels” in November 2015 with the aim to provide a free local community transport service using 8 voluntary drivers for those unable to afford costs such as getting to the doctor or dentist. A primary use was for trips to the hospital. Volunteers also collect and deliver food from Tesco to the local food bank.   A further, latent, benefit to E-Wheels is that the availability of transport reduces social isolation, particularly for older people on their own, by increasing mobility.  
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Guildford Car Club

Surrey County Council have had a longstanding commitment to car clubs and the use of car clubs for corporate travel. The DCCE programme funded the development of the existing car club in Guildford, from two vehicles to eight vehicles (including 3 electric / plug in hybrid vehicles). The car club in Guildford is operated by Enterprise Car Club (formerly City Car Club).
  The first stage of the project was to re-tender for the car club operation across Surrey. Enterprise Car Club was successful in the tender process and took over operation of the car club in December 2015. A car club officer was also appointed in autumn 2015 to help deliver the Guildford expansion project, including implementing eight new on-street car club bays, through Traffic Regulation Orders, and three electric charging points.   The car club is already used by both Surrey County Council staff, and the expansion in Guildford has greatly increased public membership and use. It has also provided members with the opportunity to try out an electric or plug in hybrid vehicle.   As part of the project, Surrey County Council’s Environment Policy team worked with Enterprise Car Club to develop a marketing strategy for the car club expansion. Enterprise also used innovative mobile phone advertising to target potential users at each of the locations where new car club vehicles were being launched.  
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Greater Manchester Car Club

A new car club with 21 cars has been introduced to the inner city area of Salford, including the introduction of 4 electric vehicles, to further expand the fleet of car club vehicles in the Greater Manchester area.
  The car club in Salford was formally established in May 2015 with initial plans for 10 vehicles. Demand has led to an increase in the first three months leading to expansion to 21 vehicles including 4 electric vehicles.   Introduction of the car club, to Salford, has seen a seamless integration with public transport, with members able to use their System One travelcard across the city. System One is available for unlimited travel on any bus in Greater Manchester with 1, 7 and 28 day travelcards or an annual card.   The total number of cars for the Greater Manchester area has increased from 41 in December 2014 to 64 in December 2015, an increase of 23 cars, (including the 4 electric vehicles in Salford).   To date Transport for Greater Manchester has achieved a number of milestones. These include the creation of a new car club in Salford, the marketing and promotion of the Car Club and delivery of vehicles with open membership of the Car Club to the public.   It is planned that 1,200 members of Salford Council will be able to use the club for business travel in the future.   One of the key features of the clubs is the provision of electric vehicles. So far, Salford has delivered 2 dual headed electric vehicle charging posts (4 charging points in total) which has allowed the introduction of the electric vehicles within the fleet of 21. Further, Salford will commission a further study reviewing the potential for a further 12 car club bays around Salford.   In addition, Greater Manchester has produced start-up guidance for local authorities in the Greater Manchester area with a view to expanding the car club network to local authorities in the area.   Outline Business Cases have been produced for Manchester, Rochdale, Stockport, Trafford and Wigan and a detailed business case for Oldham has also been delivered. The business case work shows substantial transport and travel budget savings if each Local Authority were to implement a similar car club model for business travel to the one Salford Council have implemented.

visit the enterprise car club Website

   
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Eastleigh Car Club

Eastleigh Borough Council received a small grant from the DCCE programme to replace two existing diesel car club vehicles with electric Renault Zoes. The car club is operated by Co-wheels. The new vehicles were relocated from the Council offices to a more prominent on-street location next to Eastleigh Bus Station (within easy walking distance of the rail station.) Eastleigh Borough Council also made the decision to replace the two other car club vehicles with the low emission Toyota Yaris (hybrids).
  The new vehicles (EVs) have encouraged greater use of the car club. The project also aimed to appeal to other business users who were not previously making use of the car club because the location of vehicles in the Council car park was inconvenient.   Around two thirds of the current car club usage is from Council staff. Many staff had not experienced using an EV (or an automatic car) previously. Co-wheels in partnership with the Council have provided training for users and an easy to use ‘how to’ guide for the EVs as well as videos on the staff intranet.    
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Derwent Valley Car Club

Derwent Valley Car Club used community engagement and market research to establish where future expansion for their electric vehicles was needed.
  Derwent Valley Car Club was formed in June 2013. It was set up with a National Lottery grant which allowed the car club to purchase a Nissan Leaf electric vehicle, three electric bikes and a set of photovoltaic cells. These solar panels were installed on the roof of the Village Hall and can supply enough power that charging the car and the bikes is effectively free.   The Club submitted a bid for funding to run a consultation to establish the feasibility of expanding into the surrounding areas. Once the bid was funded, the group delivered a survey flyer to 21,700 local homes. In addition to this they ran an online survey and advertising campaign on Facebook and attended local events.   The response to their activities was very positive – not just people who wanted to join the car club, but also new volunteer drivers to help elderly people access the mobility the Club offers and a business offering to provide a parking and charge point space.  
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Derbyshire Car Club

Derbyshire County Council is working in partnership with the local NHS and the Local Authority to create new car clubs to complement the recently launched car club in Derby.
  Derbyshire Community Health Services (DCHS) is working with Co-wheels to provide pool cars for business use and some private use by staff.   Initially 10 vehicles were used as pool cars based at 5 community hospital sites across Derbyshire and comprised of 9 low emission petrol and diesel cars and 1 electric vehicle.   This project has expanded the fleet to 20 to cover more sites across Derbyshire, to establish a public car club and to integrate it with expanded business use of the vehicles.   The combined business use and public car club use has enabled the car club to grow more efficiently through achieving higher vehicle utilisation.   The partners in this bid are aiming to create a car club model for rural counties that could be replicated elsewhere.

visit the co-wheels Website

Derbyshire Car Club pdf

 
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Derby Car Club

Newly launched in September 2015, the Derby Car Club operates 10 vehicles including 2 electric vehicles.
  The new car club is operated by Co-wheels in partnership with the Council and is part of a process to develop the club county wide with links to the Derbyshire car club. There are 10 parking bays with on street parking at locations throughout the city with the process to make the bays available already being completed.

visit the co-wheels Website

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Co-cars South West Consortium

The South West Car Club Consortium, headed up by Co-cars, is expanding and consolidating access to car club vehicles across a number of small town and rural locations in Devon and Dorset.
  The project included the merger of Co-Cars and Dorset Flexicars, with a remit to expand and consolidate access to car club vehicles across small towns and rural locations in Devon and Dorset. This merger offers members 24/7 support, customer and member services. By developing one integrated club, it is more efficient and allows for economies of scale allowing the more efficient and effective procurement of services.   Dorset Flexicars was established in 2008 with 70 members and had a fleet of 5 cars located in Weymouth, Dorchester and Blandford Forum. However, it struggled to effectively offer services to customers and businesses.   The merger with Co-cars has increased the number of locations and streamlined the services provided to members. The car club is growing effectively in a number of small towns and rural locations.   Co-cars have also established an operation in Barnstaple, North Devon. The first car was installed in Barnstaple in June 2015 with its own dedicated parking bay.  
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Bristol Community Transport Wheelchair Accessible Car Club

Bristol Community Transport is part of the HCT group. It exists to help people access shared transport that would otherwise be unavailable. The most vulnerable people in our society are the most likely to be affected by poor access. Close to a quarter of disabled people cite difficulties in using public transport, with 29% of working age disabled people stating that it is a key barrier to employment so access matters.
  Schemes like Bristol Community Transport accessible vehicle demonstrate how shared transport can increase access and open up opportunities.   Jackie and her family use Bristol Community Transport’s wheelchair accessible car club so that their family can go on holiday together.   “In our family, there are three of us in wheelchairs,” explains Jackie. “The car club enables us to travel together as one family. Without it, we would not be able to go out together. We use the service to take holidays to Ilfracombe and stay in a caravan or chalet. We also use it for family get-togethers.”  
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Bristol Car Clubs

Bristol is a multi-operator city with Co-wheels, Enterprise Car Club (formally City Car Club) and Zipcar providing cars for hire in the city. The project has focused on expanding the number of car club vehicles.
  Expanding car club provision in Bristol has required designating a greater number of parking bays for club users. Over the last 12 months, 49 additional bays have been provided. The car club has also added 5 electric vehicles funded by the programme.   To increase membership, the partners, Bristol City Council (BCC), Co-wheels and Enterprise Car Club carried out a number of marketing activities. For instance, BCC ran a direct marketing campaign to 20,000 addresses, Co-wheels did a leaflet drop of 10,000 to specific areas and City Car Club ran promotions alongside their partner First Bus.   The raised awareness has seen an increase in membership from 2,665 in December 2014 to 3,730 in December 2015, an increase of just over 40%.   Bristol Car Club is also operating a pilot project providing a self-service wheelchair accessible vehicle.

Websites

Co-wheels Bristol Enterprise Car Club Bristol Zipcar Bristol  
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Car clubs in London

Over the past decade, we have supported the delivery of car clubs in London.

Background

  Car clubs arrived in London in 2003, promoted by a consortium of boroughs, led by Camden, Islington, Kensington & Chelsea and Ealing. Since 2007, Carplus has worked with Transport for London (TfL) to deliver the Mayor’s Car Club Strategy for London (TfL, 2008), which we helped to develop.   Since 2014, we have been part of the Car Club Coalition which represents car club operators, London Councils, the Greater London Authority (GLA), Transport for London (TfL), The BVRLA and other key stakeholders. The Coalition has developed a Car Club Strategy for London which sets out the actions required to achieve the target of one million car club members in London by 2025.   The Car Club Strategy will also help to address a number of challenges faced by London in the coming years, including population growth, congestion and environmental issues.   Read the press release Download the Car Club Strategy for London Download evidence on car clubs in London  
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